BODI BI KIM
BODI BI KIM isn’t your ordinary, run-of-the-mill fitness trainer that sells protein shakes and gives away participation trophies. If you want to join her program, get ready to challenge yourself. No fluff, no frills — her entire brand focuses on just that. Kim needed a rebrand that better showcased the fierce, bold, uplifting energy she encompasses, which is the driving force that encourages her clients to strive for pure health. Once we nailed down her aesthetic and paired it with a brand messaging strategy that spoke to her ideal audience, I moved on to creating custom client documents, marketing collateral, Instagram templates, and of course — some badass merch to tie the brand together.