The Essential Brand
Often requested in the very early days of a new business, The Essential Brand is about distilling down what you’re all about and why you exist into a visual shorthand that will attract the right audience to build a profitable future. At the end of this process, you will walk away with a beautiful new brand crafted perfectly to attract and connect with your target audience.
Typically Includes:
+ Mini Brand Strategy
+ Visual Creative Direction
+ Primary Logo
+ Secondary Logo
+ Brand Mark
+ Color Palette
+ Font Suite
+ Brand Styling Guide
Typically 6-8 weeks.
Businesses that are just starting out who need the minimum necessary base that will allow them to move forward with clarity in their marketing, sales, and stakeholder acquisition for years to come.
The Signature Brand
A comprehensive branding experience for growing businesses. This package takes a deep dive into your brand, establishing a strategy rooted in your unique story, values, and aspirations. I’ll design an extensive, holistic brand identity system that your audience will covet, along with additional collateral and guidelines. Ultimately, this package will competitively position you in your niche, providing you a profitable base to grow from, for years to come.
Typically Includes:
+ 2h Brand Strategy Workshop
+ Custom Brand Strategy Guidebook
+ Visual Creative Direction
+ Primary Logo
+ 2-4 Secondary Logos
+ Icon
+ 3-6 Brand Marks
+ Brand Pattern
+ Color Palette
+ Font Suite
+ Custom Brand Guidebook
+ Instagram Launch Graphics
+ Business Card Design
Typically 10-12 weeks.
Businesses that have been in business for at least one to two years and have a good understand of their offerings and audience.
Custom Web Design
People will decide within 30 seconds if they want to stay on your website. Your corner of the online universe needs to speak to them in VOLUMES to make sure they stick around and learn more. Is your website pulling its weight? Want it to? You’ve come to the right place.
After going through one of my branding packages, you will have a complete identity system that represents and communicates who you are. The next logical step in your brand-building story is to translate those visuals into a beautiful, user-friendly, and conversion-minded website. I will help you structure, design, and completely develop a website that is custom to your business and customers — no one else’s.
Typically Includes:
+ 1:1 Strategy Mapping Session
+ Moodboard + Creative Direction
+ Custom Content Map
+ Homepage Design Mockup
+ Coming Soon Page
+ 5 Custom Pages
+ Basic Seo
+ Email Marketing Set-Up
+ Custom Development In WordPress
+ Complete Mobile Optimization
+ Personalized Tech Training Videos
+ Instagram Launch Graphics
Typically 2 months*
*not including branding investment
Entrepreneurs/Businesses that want a website that is designed just for them! The website layout, look and flow will be based on the research we work together on and the brand that we created for you. It includes complete page development, testing, and launch.
Website Add-ons
Enhance your website by adding on a blog or shop
Website care plans
For the ones who want a stunning website without all the ongoing responsibility
My all-inclusive monthly Website Care Plans offer you peace of mind knowing your website will always be up to date, kept fresh with security scans and all the latest updates. If you choose to opt-out of the Website Care Plan, then you are responsible for ongoing website maintenance for any updates, repairs, and changes – this is crucial to prevent your website from breaking. Any repairs will be billed at my hourly rate of $150 per hour.
*For ongoing design support, check out my retainer program
Primary Benefit
Your website hosting and domain will be managed for you
Ideal for
Clients who know how to keep their site up to date with the latest software and updates, but would love all their website services under one roof
Primary Benefit
Your website will be kept updated and highly secure with a fully tailored security setup
Ideal for
Clients who understand the importance of website security and want peace of mind knowing their site is being monitored and backed up daily
Primary Benefit
Priority support for websites with eCommerce, membership, multilingual, staging, or advanced functionality
Ideal for
Clients with high-performing sites that want to track their success with analytic reports and need help with minor design/content updates*
*For ongoing design support, check out my retainer program
Printed Collateral:
+ Business Cards
+ Postcards
+ Brochures
+ Flyers
+ Posters
+ Letterheads
+ Gift Vouchers
+ Appointment Cards
+ Apparel Design
+ Wedding Stationary
+ Packages & Labels
Digital Design:
+ Invoice Templates
+ Price Sheets
+ Ebooks + Guides
+ Instagram Styling
+ Instagram Templates
+ Social Media Banners
+ Media Kits
+ Animated Gifs
+ Email Newsletters
+ Email Banners
+ Presentation Decks
*For ongoing design work, check out my retainer program
*For ongoing design work, check out my retainer program
Inquire
Fill out the application form on my 'Inquire' page and book a virtual coffee date with me. This is your time to shine. I want to get to know all about you, your business, your questions, your goals, and of course – your boldside. If we hit it off, I'll send over a custom proposal detailing the scope of the project within 48 hours. Inside this proposal will include a contract and invoice.
01
Discover
Once the proposal is approved, contract is signed, and non-refundable deposit is paid, you’re officially initiated into The Boldside and will receive access to a project portal. Inside you’ll find our project details, along with a some client homework to complete (brand questionnaire + Pinterest board) so I can create your unique identity that reflects you and the clients you want to attract.
02
Design
Once we’re set on the strategy behind your brand, I work my magic! I put my passion into action, going all out to present you with an all-encompassing brand identity that includes: your primary logo, secondary logos, brand marks, color palette, typography styling, and creative direction. I'll even show you collateral and application mock-ups so you can envision your brand in real life. And together, we’ll refine until everything is golden. For web designs, I'll present the initial homepage for your approval and after revising if necessary, I'll finish designing the remaining of the website.
03
Deliver + Launch
Now it’s time to pop the bubbly because your new brand is ready to be released to the world! Get excited to watch all of the sales and leads come rolling in! Once everything’s approved, you’ll receive the final files in an organized folder, along with the resources you need to confidently use your new brand.
04
Designer-On-Demand
I'm your in-house designer that replaces expensive employees and unreliable freelancers
Question – would you rather hire a full-time designer or creative director for $200k/year OR hire me to be your independent creative team for ~$1k – $4k a month, and I’ll take over every creative job you have. I’ll do it all.
You don’t have to pay insurance, salary or severance. Boom! And the best part? It requires no risk or sacrifice on your end. I’ll do all of the hard work for you so you can look amazing and make more money.
Think of it as a monthly subscription to my design services.
You pay upfront at the beginning of each month in order to reserve a specific number of hours on my design schedule. This works great for social media graphics, marketing materials and website updates. It allows you to receive professionally designed materials without the fluctuating fees or deadline constraints.
Based on the retainer package selected, I will block out my schedule with the appropriate amount of time each month and plan my workload accordingly. Design retainer clients not only receive priority of schedule, but a discount for prepaying upfront.
*Please note: I have a limited amount of retainer spots available and am not always able to provide this service
- Top Priority – Guaranteed amount of work, given priority over non-retainer clients.
- Discounted Rates – The more hours you commit, the lower the hourly rate.
- Consistent, Quality Work – You don’t have to worry about outsourcing design work to multiple people. The quality and design language will be consistent across all of your projects.
- Fast Turn-around for Routine Tasks – Such as turning out new versions of an existing design or making edits to existing photos.
- Simplified Accounting – You pay a set amount each month for the duration of the retainer contract.
- Less Paperwork – Eliminate contracts to sign and multiple invoices to track on a per-project basis.
- Establishes a Long-term Relationship with a Designer – Avoiding the need to continually interview and brief a new designer for each project that comes up.
- No Overhead – You get access to a professional designer without the overhead associated with an employee.
- Each retainer package has a 3 month minimum commitment. At the end of 3 months, we will re-evaluate the program to ensure the number of hours are fitting your business needs. We can then adjust to a 6, 9, or 12 month commitment.
- Each retainer includes a set number of hours per month. If you acquire any overage in hours during the month, you will be billed at the standard hourly rate at the beginning of the next month.
- Unused hours expire at the end of each month. This is to ensure that I can allocate time for your projects each month and plan my workload accordingly.
- You will get an invoice on the first day of each month. Invoice will include the monthly retainer rate and any additional charges from previous month where you may have gone over.
- I will let you know if we are close to hitting your monthly hours. If additional time is needed for the month, you will be made aware before committing to pay extra.
- For planning purposes, all design requests must be submitted by the first of each month. (i.e. design request for May’s calendar must be submitted by May 1st).
All of my À La Carte offerings, and then some:
- Social Media Design & Management – Pinterest management, Instagram post templates, story templates, social media scheduling, social media graphics, Facebook and Instagram advertisements, and more.
- Print Materials – brochures, flyers, business cards, stationery, newsletters, and more.
- Graphic Design & Digital Materials – email templates, blog and website banners, digital advertisements, and other web elements.
- Website Updates – content & graphics (main pages, blog posts, media, etc.)
- Additional Services – If you don’t see a service above, please feel free to make requests to see if it falls under the program.
*Please note: Each package contains the same design service options, no matter the number of hours selected
If you're ready to get started, let's get in touch! I like to get to know my clients first to make sure we are a good fit for each other. We will set up a 30-minute (virtual) meeting to chat about your business needs!
Already a client of mine? Great! I’d love to upgrade you to a retainer account. Let’s see which package best fits your needs.
Ideal for
Solopreneurs with small, ongoing general designs needed
Primary Benefit
Monthly small design projects, updates, security and support
Ideal for
Small to medium-sized businesses who need consistent monthly designs, updates and support
Primary Benefit
A go-to point of contact you can turn to for creative, designs, guidance, and expert insight
Ideal for
Larger businesses with significant on-going design and creative projects needed
Primary Benefit
Routine designs, creative projects and consulting at high-level
Yes! Project payment is made using either a 40/30/30 or a 50/50 plan. However, if this doesn’t work with you, I’d be more than happy to work out a payment plan that we’re both comfortable with.
- Font Licenses (I recommend budgeting $50-$300 for fonts)
- Additional Revision Rounds
- Additional Concept Designs (charged $150/hr)
- Website Fees and Hosting
- Website Maintenance
- Copywriting (I’m happy to refer you to an expert)
- Brand or Stock Photography
- Trademarking
Depending on the package, my brand design projects can take between 6-12 weeks. For projects that add on a website, this can take an additional 2 months (trust me, it’s 1000% worth it). I’ll provide you with a timeline guide for your project, however much of this is guided by how long it takes to receive client feedback. I do ask that clients provide feedback within 3 days to help the project stay on track.
Great question – a brand strategy is a long-term plan to manage your entire brand. Think of it as a manual that guides you when you have to make decisions that concerns your brand. For me, brand strategy is everything between your brand story, to mission statement, to competitor analysis, all the way to target audiences.
In short, no – I do not offer logo only packages. I believe wholeheartedly in the brand strategy process as it ensures your brand’s visual identity is in total alignment with the mission, values & goals at the core of your business.
To me, designing a logo without brand strategy is like trying to make a meal with whatever ingredients are left over in the fridge. Yeah, it’ll do the job – but it’s not going to be a standout brand.
This is assessed on a case by case basis. I will be more likely to say yes if your brand has an existing brand guidelines document and several logo variations to work with. The reason being is that I want to ensure that you are not receiving a piecemeal identity for your brand – establishing a cohesive brand identity is of utmost importance to my process.
I typically don’t build out or create websites or collateral for brands that I haven’t developed. The reason being, there is a more holistic and highly focused approach when the brand is created from the ground up with one complete strategy and vision – it guarantees that the styling, design and messaging is cohesive and driven with your business as the foundation.
However, if you’re head over heels for your current brand and just need a website to tie your business all together, I’m your girl. Solo website design packages start at $6750, versus the $6000 investment I offer for existing branding clients. But I will say, there is NOTHING like bringing branded work to life through a website – if that changes your mind at all. 😉
Absolutely! That’s one of the things I love best about the website builder I use. I’ll show you how to do all this, and you’ll also get access to a personalized training portal that lives right on your website (password protected, of course) where you or a team member can access quick how-to videos whenever you need a refresher.
I offer 1 month support post-launch. This period of time is intended to fine-tune anything on the live site as you begin to use it. After that support window closes, I offer Website Care Packages that you have the option of opting into. For support beyond maintenance, check out my “Designer-On-Demand” Retainer Program.
More questions? I love a chat. Drop me a line and ask away ◡̈
You're Here For A Reason, right?
I exist to help you get noticed. So whether you’re ready to start a project or just want to peek around and stay a while, do your thing – I’m here for you!
